Renting a studio for a fun photo shoot can be pricey, especially if you live in New York. When desperate times call for desperate measures, you have to rely on finding a creative solution. Photographer Justin Bettman built indoor scenes for his photo project Set in the Street by using furniture and props left on the streets of the city. He turned the sidewalks of the Big Apple into furnished backdrops straight from retro sitcoms. It’s hard to tell that these “rooms” only have a single wall just by looking at the cropped photos.
Once the photo shoots are enacted, the sets are left up for another week. Passers-by are invited to pose for their own photos and share them on Instagram under the hashtag #setinthestreet. The great thing about this project is that it gets people involved and connected through a lively experience. Here are some of the Instagram snaps of people acting out their own stories and ideas in Justin’s sets.
The photographer says that his goal was to get people to question perspective and consider whether they’re seeing the full picture. He also highlights how much furniture is being thrown away in a bustling melting pot of New York. What’s more, the project has also served a romantic purpose. One man wrote to Justin asking to help him arrange a proposal to his girlfriend. The artist gladly agreed and a set was built at a location where the couple’s first date took place. This beautiful moment shows that a limited budget isn’t an obstacle if you can tap into your creativity.